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  •  Crucial remarketing campaign settings and why there are some major differences between the preferred settings for search campaigns and remarketing campaigns.
  •  A technique for brainstorming and planning your remarketing lists. Yes, you need more than just one simple remarketing list! See exactly how to define your lists so your remarketing ads have the biggest impact possible. 
  •  How to ensure the right balance with your remarketing ads so customers don’t forget about you, and also don’t feel bombarded to the point they don’t even notice your ads anymore. 
  •   My own unique strategy for creating highly effective remarketing ads that you don’t need to design or write. 
  •  How to prevent your remarketing ads from appearing on worthless (and embarrassing) websites. This issue is more common than you would think, and fixing it is simple once you know how.